Skinmap™
Brand Guide
Resources, rules, and assets for anyone creating content on behalf of Skinmap — including team members, partners, and AI agents.
Mission & Voice
Skinmap is a total body photography platform by Triangulate Labs, using computer vision and 3D modeling to help dermatologists and patients track, detect, and monitor skin conditions over time.
Mission Statement
"To improve the world through deep computer understanding from vision." Skinmap applies Triangulate Labs' core mission specifically to dermatology — empowering clinicians with 3D body mapping to detect skin changes earlier and more accurately.
Who We Are
Skinmap is a product of Triangulate Labs, Inc. — a computer vision and machine learning company that creates 3D models to measure, detect, identify, and classify what is seen by the human eye, only quicker and more efficiently.
Brand Voice
Speak with clinical precision and technological confidence — but remain approachable and human. We're addressing serious health concerns (skin cancer detection) so the tone should be reassuring, not alarming. Lead with science and innovation.
Core Values
Precision in detection. Innovation through computer vision and AI. Patient-first design. Clinical credibility. Accessibility of advanced imaging technology. Collaboration between technology and dermatology.
Tone: We Sound Like This
Not Like This
Logo Usage
The Skinmap logo features a 3D wireframe torso with green mapping dots, enclosed in a circular arrow that transitions from navy blue to green — representing the continuous cycle of monitoring and detection. The wordmark uses Futura in dark navy, with "Total Body Photography" set beneath as an integrated tagline.
Full color logo — use in all marketing materials (printed and digital)
Logo on white background — use on lighter marketing materials
Icon-only for small spaces (favicons, app icons)
White (reversed) logo — use on dark or photographic backgrounds
Single-color black — for black-and-white printing or one-color use
Single-color navy — for one-color use where full color isn't available
✓ Do
- Use the full-color (blue) logo in all marketing materials — printed and digital
- Maintain clear space around the logo equal to the height of the "S" in Skinmap
- Use the full logo lockup — the "Total Body Photography" line is part of the wordmark; don't add it as separate text
- Use the icon-only version for favicons, app icons, and small spaces
- Use the white (reversed) logo on dark or photographic backgrounds
- Scale proportionally — never stretch or compress
✕ Don't
- Alter the logo colors outside of approved variations
- Use the black-and-white logo when color printing is available
- Place the logo on busy or low-contrast backgrounds
- Add drop shadows, outlines, or effects to the logo
- Rotate, skew, or distort the logo in any way
- Use the logo smaller than 40px in height on digital or 0.5" in print
Color Palette
The Skinmap palette is anchored by a deep navy that conveys medical authority, accented with greens that represent detection, health, and the mapping technology. The blue-to-green gradient is a signature element of the circular arrow in the logo.
Color Proportions
Dark Navy 35% · White 25% · Mid Blue / Teal 20% · Green 15% · Dark Gray (body text) 5%
Fonts & Type Scale
Our type system pairs Futura's clean geometric precision for headlines with Century Gothic's readability for body text. These are commercial fonts — use Arial or Helvetica Neue as email fallbacks.
Image Guidelines
Skinmap imagery should convey precision, innovation, and clinical trust. The 3D wireframe aesthetic and green mapping dots are signature visual elements.
✓ What to Use
Clean, well-lit clinical environments. Technology in use — screens showing 3D body maps. Dermatologists interacting with the platform. Abstract 3D wireframe/mesh visuals. Close-ups of the mapping interface. Patient-friendly, non-intimidating settings.
✕ What to Avoid
Graphic clinical photos of skin conditions. Stock photos that feel generic or overly staged. Dark, sterile, intimidating medical imagery. Anything that could cause anxiety about skin health. Low-resolution or poorly lit images.
Photo Treatment
Images may be given a slight cool-blue tone to align with the navy brand palette. For marketing materials, the navy-to-green gradient can be used as an overlay or accent. Maintain clean, high-contrast visuals.
Graphic Elements
The circular arrow (blue-to-green gradient) is a signature motif representing continuous monitoring. The 3D wireframe mesh and green mapping dots are core visual elements. Use these consistently but sparingly — they should enhance, not overwhelm.
Social Guidelines
Maintain a professional, clinically credible presence across all platforms. Content should educate and reassure, never alarm.
Hashtags
Brand Assets
Download approved logo files, templates, and resources for use by authorized Skinmap and Triangulate Labs contributors and partners.
Logo Package
Skinmap logos — icon-only, horizontal wordmark, and full lockup in multiple sizes.
DownloadSocial Templates
Templates for LinkedIn, Instagram, and Facebook posts and graphics.
Coming SoonBrand Kit
Complete brand kit with color codes, font files, and usage examples.
Coming SoonMachine-Readable Brand Context
If you're an AI assistant creating content for Skinmap, reference the structured data below. This ensures brand-consistent outputs for social posts, graphics, emails, and more.
{
"organization": "Skinmap",
"trademark": "Skinmap™",
"parent_company": "Triangulate Labs, Inc.",
"type": "MedTech / Total Body Photography Platform",
"tagline": "Skinmap™ Total Body Photography",
"mission": "To improve the world through deep computer understanding from vision",
"website": "TriangulateLabs.com",
"colors": {
"dark_navy": "#000033",
"brand_blue": "#1B2A6E",
"mid_blue": "#2E5FA1",
"teal": "#3B8686",
"map_green": "#3CB54A",
"light_green": "#7BC67E",
"dark_gray": "#202020",
"ice_green": "#EAF6EA"
},
"fonts": {
"display": "Futura Medium (headers, logo)",
"body": "Century Gothic (body copy, email signatures)",
"fallback": "Arial / Helvetica Neue (email body)",
"mono": "JetBrains Mono (labels, specs)"
},
"voice": {
"tone": ["clinically precise", "innovative", "reassuring", "evidence-based", "professional", "approachable"],
"avoid": ["fear-mongering", "overly casual", "hyperbolic", "vague", "making diagnostic claims"]
},
"key_terms": ["computer vision", "machine learning", "3D body mapping",
"total body photography", "detection", "classification",
"neural network", "AI", "dermatology"],
"hashtags": {
"primary": ["#Skinmap", "#TotalBodyPhotography"],
"secondary": ["#TriangulateLabs", "#ComputerVision", "#Dermatology", "#3DBodyMapping", "#MedTech"]
},
"logo_description": "3D wireframe torso with green mapping dots, enclosed in a circular arrow (navy-to-green gradient) representing continuous monitoring. Wordmark is SKINMAP in dark navy Futura with TOTAL BODY PHOTOGRAPHY set as an integrated tagline beneath.",
"logo": {
"description": "3D wireframe torso with green mapping dots, enclosed in a circular arrow (navy-to-green gradient) representing continuous monitoring. Wordmark is SKINMAP in dark navy Futura with TOTAL BODY PHOTOGRAPHY as an integrated tagline beneath.",
"package_zip": "https://skinmap.com/wp-content/uploads/2026/06/Skinmap-Logo-Package.zip",
"files": {
"full_color_transparent_png": "https://skinmap.com/wp-content/uploads/2025/08/Logo_transparentBG_LARGE.png",
"on_white_jpg": "https://skinmap.com/wp-content/uploads/2025/08/Logo-_whiteBG_MEDIUM.jpg",
"icon_png": "https://skinmap.com/wp-content/uploads/2026/05/skinmap-logo-icon.png",
"white_reversed_transparent_png": "https://skinmap.com/wp-content/uploads/2026/06/Logo_WHITE_transparentBG_LARGE.png",
"monochrome_black_transparent_png": "https://skinmap.com/wp-content/uploads/2026/06/Logo_BLACK_transparentBG_LARGE.png",
"monochrome_blue_transparent_png": "https://skinmap.com/wp-content/uploads/2026/06/Logo_BLUE_transparentBG_LARGE.png"
}
}
}
Prompt Snippet for AI Agents
When creating content for Skinmap, follow these rules: 1. Use a clinically precise, innovative, and reassuring tone. 2. Never make diagnostic claims or suggest Skinmap replaces a dermatologist. 3. Reference "Total Body Photography" alongside the Skinmap name. 4. Use the primary color palette: dark navy (#000033), map green (#3CB54A). 5. Hashtags: always include #Skinmap and #TotalBodyPhotography. 6. Audience: dermatologists, clinicians, and health-conscious patients interested in advanced skin monitoring technology. 7. Skinmap is a product of Triangulate Labs, Inc. 8. Key differentiators: 3D body mapping, computer vision, AI-powered detection. 9. Always use the ™ symbol: Skinmap™
Questions about brand usage? Contact the Triangulate Labs team.
© 2026 Triangulate Labs, Inc. All rights reserved. Skinmap™ is a trademark of Triangulate Labs, Inc. These guidelines and brand assets are provided for authorized use only.